PRIVACY POLICY

This Privacy Policy explains how MCTV.lv collects, uses, and protects personal data when you visit the website, use services, or purchase digital products from MCTV Studio. MCTV.lv is operated by an individual based in Latvia and complies with the General Data Protection Regulation (GDPR) and applicable Latvian data protection laws.

The data controller is MCTV, operating from Riga, Latvia, and can be contacted via email at info@mctv.lv. We may collect personal data such as name, surname, email address, billing and transaction information processed through third‑party payment providers, IP address, browser and device information, website usage data collected via cookies and analytics tools, and any information voluntarily provided through contact forms or email communication. We do not intentionally collect sensitive personal data.

Personal data is processed to provide and deliver services, process and fulfill orders for digital products, communicate with users regarding purchases or inquiries, improve website functionality and user experience, ensure website security, prevent misuse, and comply with legal and accounting obligations. The legal basis for processing personal data includes performance of a contract, compliance with legal obligations, legitimate interests such as service improvement and security, and user consent where applicable.

The website uses cookies and similar technologies to analyze traffic and improve usability, including third‑party services such as Google Analytics that collect anonymized usage data. Users can manage or disable cookies through browser settings, though doing so may affect certain website functions.

Personal data may be shared only with trusted third‑party service providers when necessary, including payment processors such as Stripe, PayPal, or Wix Payments, website hosting and platform providers such as Wix, email communication services, and analytics providers.

All third parties are required to comply with GDPR or equivalent data protection standards. Personal data is stored only for as long as necessary to fulfill the purposes described or as required by law, including retention periods for accounting and tax obligations under Latvian legislation.

Under GDPR, users have the right to request access to their personal data, request correction or deletion, object to or restrict certain processing activities, and withdraw consent where processing is based on consent. Requests regarding personal data rights can be submitted via email to info@mctv.lv. Appropriate technical and organizational measures are implemented to protect personal data against unauthorized access, loss, or misuse, although no online system can be guaranteed to be completely secure. This Privacy Policy may be updated from time to time, and any changes will be published on the website. Last updated: January 2026. For any questions regarding this Privacy Policy or personal data processing, please contact info@mctv.lv